As the world’s population continues to increase, it is projected that crop yields will need to double to achieve food security. Sub-Saharan Africa alone holds 60% of the global inventory of uncultivated farmland; yet average crop yields continue to fall well below global averages. In addition to food security, increased agricultural productivity remains critical to alleviating entrenched poverty and improving livelihoods for the millions of farmers that survive on less than US$2/day.

Tractor owners lack the data, knowledge and experience